497 Episodes

  1. 357. Quality vs Value: Creating a Clear and Impactful Brand Identity

    Published: 1/11/2024

  2. 356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)

    Published: 1/9/2024

  3. 355. The Truth About Pricing: Behind the Scenes

    Published: 1/5/2024

  4. 354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)

    Published: 1/2/2024

  5. 353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey

    Published: 12/29/2023

  6. 352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)

    Published: 12/26/2023

  7. 351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann

    Published: 12/22/2023

  8. 350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)

    Published: 12/19/2023

  9. 349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney

    Published: 12/15/2023

  10. 348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)

    Published: 12/12/2023

  11. 347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg

    Published: 12/8/2023

  12. 346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)

    Published: 12/5/2023

  13. 345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom

    Published: 12/1/2023

  14. 344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)

    Published: 11/28/2023

  15. 343. Books That Will Change Your Brain

    Published: 11/24/2023

  16. 342. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode)

    Published: 11/21/2023

  17. 341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz

    Published: 11/17/2023

  18. 340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode)

    Published: 11/14/2023

  19. 339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson

    Published: 11/10/2023

  20. 338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode)

    Published: 11/7/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.