The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

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461 Episodes

  1. 321. Confidently Designing Your Path: Expressing Your Worth in Act Two - Kate Gigax

    Published: 9/7/2023
  2. 320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode)

    Published: 9/4/2023
  3. 319. Unlock Your Influence: Building a Powerful Leadership Platform with Andrea Learned

    Published: 8/31/2023
  4. 318. Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference with Vanessa Bohns (refreshed episode)

    Published: 8/28/2023
  5. 317. Revolutionizing Healthcare: Behavioral Science Strategies for Improved Patient Outcomes with Eden Brownell

    Published: 8/24/2023
  6. 316. Mastering Loss Aversion: The Key to Driving Customer Behavior and Loyalty (Refreshed Episode)

    Published: 8/22/2023
  7. 315. Jerks At Work: How To Deal With Difficult Colleagues, with Tessa West

    Published: 8/18/2023
  8. 314. Biases At Work – How We React To Others And Groups (Refreshed Episode)

    Published: 8/15/2023
  9. 313. Crafting Persuasive Presentations: Learn How to Captivate Your Audience with Troy Andrews' Storytelling Strategies

    Published: 8/10/2023
  10. 312. The Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode)

    Published: 8/7/2023
  11. 311. Humanizing Rules: Unveiling the Human Side of Compliance, with Christian Hunt

    Published: 8/3/2023
  12. 310. Using Availability Bias to Generate Buzz (Refreshed Episode)

    Published: 7/31/2023
  13. 309. Empowered Refusal: How Saying No Can Revolutionize Your Relationships and Well-Being - Vanessa Patrick

    Published: 7/27/2023
  14. 308. Powerfully Persuasive: Zoe Chance’s Magic Question (Refreshed Episode)

    Published: 7/24/2023
  15. 307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller

    Published: 7/20/2023
  16. 306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode)

    Published: 7/17/2023
  17. 305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins

    Published: 7/13/2023
  18. 304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode)

    Published: 7/10/2023
  19. 303. Transforming Data into Art: A Conversation with Sarah Kay Miller

    Published: 7/6/2023
  20. 302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode)

    Published: 7/3/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.