The JM Buzz

84 Episodes

1. JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

   Published: 4/10/2025
2. JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)

   Published: 3/14/2025
3. JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

   Published: 1/16/2025
4. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

   Published: 11/7/2024
5. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

   Published: 10/24/2024
6. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

   Published: 10/17/2024
7. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

   Published: 10/10/2024
8. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Published: 10/3/2024
9. Using Generative AI to Provide Empathetic Customer Care

   Published: 9/19/2024
10. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

    Published: 9/12/2024
11. Is It Time to Move Beyond Null Hypothesis Significance Testing?

    Published: 9/5/2024
12. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Published: 8/8/2024
13. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Published: 8/1/2024
14. How Drug Price Regulations Backfired in India

    Published: 7/18/2024
15. Influencers with Smaller Followings Are More Cost-Effective

    Published: 7/11/2024
16. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Published: 5/30/2024
17. Using Vintage Typography to Make Emotional Connections with Consumers

    Published: 5/23/2024
18. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Published: 5/9/2024
19. How Coining a New Term Can Encourage Specific Behaviors

    Published: 5/2/2024
20. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Published: 4/25/2024