The JM Buzz

77 Episodes

1. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Published: 2/8/2024
2. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Published: 2/1/2024
3. A Research-Proven Strategy for Companies to Survive Bankruptcy

   Published: 1/25/2024
4. When Less Is More: The Power of Simple Packaging for Consumable Products

   Published: 1/18/2024
5. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

   Published: 1/11/2024
6. Hotels Should Pay Attention to Their Competitors' Reviews Too

   Published: 1/4/2024
7. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

   Published: 12/7/2023
8. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

   Published: 11/16/2023
9. How Do Investors React to Crowdsourcing Contests?

   Published: 11/9/2023
10. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Published: 10/19/2023
11. Collaborating with Universities Makes Products More Attractive to Consumers

    Published: 10/12/2023
12. How to Stop Customers from Abandoning Self-Designed Products

    Published: 10/5/2023
13. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Published: 9/28/2023
14. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Published: 9/14/2023
15. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Published: 9/7/2023
16. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

    Published: 8/31/2023
17. Do Autonomous Products Deprive Us of Meaningful Experiences?

    Published: 8/24/2023
18. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

    Published: 8/17/2023
19. Brand Extensions Often Fail—Here's How To Them Up for Success

    Published: 8/10/2023
20. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

    Published: 7/27/2023