The JM Buzz
A podcast by Journal of Marketing - Thursdays
Categories:
77 Episodes
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"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Published: 7/13/2023 -
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
Published: 7/6/2023 -
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)
Published: 6/29/2023 -
It's Time for Marketing Researchers to Change Their Approach to Gender
Published: 6/22/2023 -
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
Published: 6/8/2023 -
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Published: 6/1/2023 -
How Language Affects Content Engagement
Published: 5/25/2023 -
Can Soda Brands Reduce Sugar Without Losing Sales?
Published: 5/11/2023 -
When to Use Facts vs. Feelings for Soliciting Donations
Published: 5/4/2023 -
How Effective is Advertising for Robotic Surgery?
Published: 4/27/2023 -
Financial Vulnerability Is About More than Just Income
Published: 4/20/2023 -
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)
Published: 4/13/2023 -
Answer This Question Before Selling a New Innovation
Published: 4/6/2023 -
How Subscription Companies Can Avoid "Box Fatigue"
Published: 3/30/2023 -
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent
Published: 3/23/2023 -
Can You Trust Doctors' Yelp Ratings?
Published: 3/16/2023 -
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)
Published: 3/9/2023 -
Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better
Published: 3/2/2023 -
Three Simple Ways to Encourage App Adoption
Published: 2/23/2023 -
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
Published: 2/16/2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.