The JM Buzz
A podcast by Journal of Marketing - Thursdays
Categories:
77 Episodes
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Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
Published: 2/9/2023 -
Sell More to a Customer by Treating Other People and Property Considerately
Published: 2/2/2023 -
How to Mitigate the Effects of Insider Selling
Published: 1/26/2023 -
How Voice Technology Influences What We Reveal About Ourselves
Published: 1/19/2023 -
Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect
Published: 1/12/2023 -
Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes
Published: 12/15/2022 -
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)
Published: 12/8/2022 -
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Published: 12/1/2022 -
We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons
Published: 11/17/2022 -
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
Published: 11/10/2022 -
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Published: 11/3/2022 -
From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?
Published: 10/13/2022 -
How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation
Published: 10/6/2022 -
How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance
Published: 9/28/2022 -
Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity
Published: 9/28/2022 -
Complaint De-escalation Strategies on Social Media
Published: 9/28/2022 -
The Impact of Website Design on Health Insurance Marketplaces
Published: 9/28/2022
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.