The Marketing Architects

151 Episodes

1. Nerd Alert: Brand Awareness vs Brand Salience

   Published: 3/6/2025
2. Synthetic research vs human insights in marketing

   Published: 3/4/2025
3. Nerd Alert: The Problem with Last-Touch Attribution

   Published: 2/27/2025
4. How Category Entry Points Shape Buying

   Published: 2/25/2025
5. Nerd Alert: How Media Channel Combinations Impact Performance

   Published: 2/20/2025
6. Why Digital Advertising Is Failing Marketers with Bob Hoffman

   Published: 2/18/2025
7. Nerd Alert: The Extraordinary Cost of Dull

   Published: 2/13/2025
8. The Effectiveness Principles You Need to Know

   Published: 2/11/2025
9. Nerd Alert: What Makes a Great Super Bowl Ad?

   Published: 2/6/2025
10. How to Spot Effective Super Bowl Ads

    Published: 2/4/2025
11. Nerd Alert: Digital vs. Traditional Advertising

    Published: 1/30/2025
12. The Art and Science of Creative Effectiveness

    Published: 1/28/2025
13. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Published: 1/23/2025
14. The Truth About Agency Models

    Published: 1/21/2025
15. Nerd Alert: How Advertising Improves Pricing Power

    Published: 1/16/2025
16. Secrets to TV Advertising Success

    Published: 1/14/2025
17. Nerd Alert: How Effective is Paid Search?

    Published: 1/9/2025
18. Marketing Predictions for 2025

    Published: 1/7/2025
19. Nerd Alert: Why You Should Invest in Attention

    Published: 1/2/2025
20. The Most Effective Brands of 2024

    Published: 12/31/2024