The Marketing Architects

59 Episodes

1. B2B Marketing Hard Truths with Peter Weinberg

   Published: 4/9/2024
2. Nerd Alert: Is TV Still Effective?

   Published: 4/4/2024
3. Marketing Myths Debunked!

   Published: 4/2/2024
4. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

   Published: 3/28/2024
5. What’s Next for Social Media?

   Published: 3/26/2024
6. Nerd Alert: Marketing Research’s Big Problem

   Published: 3/21/2024
7. Settling the Brand Loyalty Debate

   Published: 3/19/2024
8. The Hidden Costs of Low-Quality Media

   Published: 3/12/2024
9. Are Celebrities in Advertising Worth the Price?

   Published: 3/5/2024
10. Break the Digital Doom Loop

    Published: 2/27/2024
11. The Great Reach vs Frequency Debate

    Published: 2/20/2024
12. Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen

    Published: 2/13/2024
13. Media Mix Modeling is Back in Style

    Published: 2/6/2024
14. Revolutionizing B2B Marketing with Salesforce’s Colin Fleming

    Published: 1/30/2024
15. What’s the Deal with Distinctive Assets?

    Published: 1/23/2024
16. From the Archive: Is Brand Awareness Overrated or Effective Marketing?

    Published: 1/16/2024
17. Is 2024 the Year of CTV?

    Published: 1/9/2024
18. What’s Up with Attention?

    Published: 1/2/2024
19. From the Archive: How to Measure Upper Funnel Marketing Channels

    Published: 12/26/2023
20. Year in Review with Sleeping Barber and That’s What I Call Marketing

    Published: 12/19/2023