The Marketing Architects

66 Episodes

1. Nerd Alert: Advertising’s Impact on Stock Price

   Published: 5/2/2024
2. How to Measure Brand Marketing

   Published: 4/30/2024
3. Nerd Alert: How Storytelling Creates Brand Love

   Published: 4/25/2024
4. What Does Psychology Tell Us About Marketing?

   Published: 4/23/2024
5. Nerd Alert: The Sound of Brands

   Published: 4/18/2024
6. Marketing for the Future

   Published: 4/16/2024
7. Nerd Alert: Nostalgia in Advertising

   Published: 4/11/2024
8. B2B Marketing Hard Truths with Peter Weinberg

   Published: 4/9/2024
9. Nerd Alert: Is TV Still Effective?

   Published: 4/4/2024
10. Marketing Myths Debunked!

    Published: 4/2/2024
11. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

    Published: 3/28/2024
12. What’s Next for Social Media?

    Published: 3/26/2024
13. Nerd Alert: Marketing Research’s Big Problem

    Published: 3/21/2024
14. Settling the Brand Loyalty Debate

    Published: 3/19/2024
15. The Hidden Costs of Low-Quality Media

    Published: 3/12/2024
16. Are Celebrities in Advertising Worth the Price?

    Published: 3/5/2024
17. Break the Digital Doom Loop

    Published: 2/27/2024
18. The Great Reach vs Frequency Debate

    Published: 2/20/2024
19. Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen

    Published: 2/13/2024
20. Media Mix Modeling is Back in Style

    Published: 2/6/2024