The Marketing Architects

70 Episodes

1. Nerd Alert: How Accurate is Marketers’ Intuition?

   Published: 5/16/2024
2. Getting Real about Reach

   Published: 5/14/2024
3. Nerd Alert: TV’s Role in Effectiveness

   Published: 5/9/2024
4. Let’s Get Political (in Advertising)

   Published: 5/7/2024
5. Nerd Alert: Advertising’s Impact on Stock Price

   Published: 5/2/2024
6. How to Measure Brand Marketing

   Published: 4/30/2024
7. Nerd Alert: How Storytelling Creates Brand Love

   Published: 4/25/2024
8. What Does Psychology Tell Us About Marketing?

   Published: 4/23/2024
9. Nerd Alert: The Sound of Brands

   Published: 4/18/2024
10. Marketing for the Future

    Published: 4/16/2024
11. Nerd Alert: Nostalgia in Advertising

    Published: 4/11/2024
12. B2B Marketing Hard Truths with Peter Weinberg

    Published: 4/9/2024
13. Nerd Alert: Is TV Still Effective?

    Published: 4/4/2024
14. Marketing Myths Debunked!

    Published: 4/2/2024
15. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

    Published: 3/28/2024
16. What’s Next for Social Media?

    Published: 3/26/2024
17. Nerd Alert: Marketing Research’s Big Problem

    Published: 3/21/2024
18. Settling the Brand Loyalty Debate

    Published: 3/19/2024
19. The Hidden Costs of Low-Quality Media

    Published: 3/12/2024
20. Are Celebrities in Advertising Worth the Price?

    Published: 3/5/2024