The Mobile User Acquisition Show

271 Episodes

1. 📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞

   Published: 4/19/2024
2. ❓A Q&A about the dynamics driving Applovin performance 💲

   Published: 4/15/2024
3. Adjective slaying: an instant way to make your UGC scripts punchier

   Published: 4/5/2024
4. 📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍

   Published: 4/1/2024
5. 🧵How to use AEM to unlock iOS ad spend on Meta🧣

   Published: 3/22/2024
6. 🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐

   Published: 3/15/2024
7. 🥁How to balance appealing to algorithms vs. humans ⛳️

   Published: 3/8/2024
8. 🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨

   Published: 3/1/2024
9. 👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocat

   Published: 2/26/2024
10. 👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥

    Published: 2/16/2024
11. 🎆 When ROAS optimization isn’t your best option🎾

    Published: 2/11/2024
12. 💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯

    Published: 2/1/2024
13. 🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅

    Published: 1/25/2024
14. 🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮

    Published: 1/19/2024
15. 🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨

    Published: 1/12/2024
16. 🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆

    Published: 12/24/2023
17. 🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

    Published: 12/15/2023
18. 🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆

    Published: 12/7/2023
19. 💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄‍♂️

    Published: 11/22/2023
20. ⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤

    Published: 11/17/2023