The Mobile User Acquisition Show

268 Episodes

1. ☕ The Mobile User Acquisition Show takes a break 😊

   Published: 1/9/2021
2. 💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏

   Published: 12/31/2020
3. 🧑‍🏫 How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️

   Published: 12/23/2020
4. ⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟

   Published: 12/17/2020
5. 💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦

   Published: 12/8/2020
6. 🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️

   Published: 11/30/2020
7. 🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑

   Published: 11/19/2020
8. 📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡

   Published: 11/13/2020
9. 🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡

   Published: 11/3/2020
10. 🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️

    Published: 10/27/2020
11. 📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️

    Published: 10/23/2020
12. ✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪

    Published: 10/8/2020
13. 📋 The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid & Grit 🤸

    Published: 10/7/2020
14. 🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈

    Published: 10/2/2020
15. 🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes 🍎

    Published: 9/29/2020
16. 🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture 💍

    Published: 9/25/2020
17. 🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮

    Published: 9/22/2020
18. ⚙️ How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion 🗝️

    Published: 9/16/2020
19. 🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖

    Published: 9/10/2020
20. 🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽‍♀️

    Published: 9/8/2020