The Mobile User Acquisition Show

268 Episodes

1. 🔮 How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖

   Published: 6/3/2021
2. 🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️

   Published: 5/28/2021
3. 👩‍👩‍👦‍👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪

   Published: 5/21/2021
4. 🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐

   Published: 5/14/2021
5. 💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓

   Published: 5/5/2021
6. 💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ⚖️

   Published: 4/28/2021
7. 😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis 🔍

   Published: 4/20/2021
8. 🧑🏿‍🤝‍🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅

   Published: 4/13/2021
9. 🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀

   Published: 4/6/2021
10. 👗 Playing in style: how gaming & fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️

    Published: 4/2/2021
11. ⚡ The power of attribution modeling to calculate LTVs in a post-IDFA world - with Chris Farm, co-founder and CEO at Tenjin 🧮

    Published: 3/26/2021
12. 📚 Highlights from The Mobile Growth Handbook 2021 Edition 💡

    Published: 3/19/2021
13. 🧬 A day in the life of an SKAdNetwork bid - with David Philippson, CEO and founder of Dataseat 📅

    Published: 3/12/2021
14. 👥 The opportunities and challenges of moving in-person teams remote and back again - with Seth Berman, Senior Director, Performance Marketing at Adobe 🏗️

    Published: 3/3/2021
15. 📻 How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current 🏆

    Published: 2/25/2021
16. 🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

    Published: 2/16/2021
17. 📐 More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle 🗄️

    Published: 2/9/2021
18. 📹 How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers 💃

    Published: 2/2/2021
19. 🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐

    Published: 1/25/2021
20. 🔑 How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️

    Published: 1/19/2021