The Mobile User Acquisition Show

271 Episodes

1. ⚙️ How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion 🗝️

   Published: 9/16/2020
2. 🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖

   Published: 9/10/2020
3. 🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽‍♀️

   Published: 9/8/2020
4. 💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱

   Published: 9/2/2020
5. 🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱

   Published: 8/26/2020
6. 🎮How to make superhit games by deeply understanding player motivations - with Paula Neves, Product Manager at Square Enix 🎲

   Published: 8/21/2020
7. 📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈

   Published: 8/18/2020
8. 💸 There's no such thing as free growth 🙅‍♂️

   Published: 8/14/2020
9. 🗑 The LTV metric will die with the advent of iOS 14 - but it was always an imperfect metric to begin with. 📌

   Published: 8/12/2020
10. 👥 The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮

    Published: 8/7/2020
11. 💸 How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder & COO at Braavo Capital 📈

    Published: 8/4/2020
12. 🖥How to automate your team’s organic & ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo👥

    Published: 7/30/2020
13. 🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥

    Published: 7/27/2020
14. 📱How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular🤓

    Published: 7/23/2020
15. 😆How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia📍

    Published: 7/20/2020
16. 🗓A brief history of device identification - with David Philippson, co-founder and CEO of DataSeat💭

    Published: 7/16/2020
17. 👏🏽What people of privilege can do to drive diversity in their companies - with Cassie Chernin⚖️

    Published: 7/14/2020
18. ☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄

    Published: 7/13/2020
19. 🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻‍♀️

    Published: 7/7/2020
20. 👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 - Guest Post On Mobile Growth Stack (via our friends at Phiture)

    Published: 7/3/2020