390 Episodes

  1. S9E19 - Flip, Flop or Fly: The World of Test Markets

    Published: 5/7/2020
  2. S9E18 - Talk Ain’t Cheap: How Conversations Impact Business

    Published: 4/30/2020
  3. S9E16 - Brand Envy 2020

    Published: 4/16/2020
  4. S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

    Published: 4/9/2020
  5. S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews

    Published: 4/2/2020
  6. S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

    Published: 3/26/2020
  7. S9E11 - For Better or For Worse: Wedding Marketing

    Published: 3/12/2020
  8. S9E10 - Come Fly With Me: Airports Are Now Brands

    Published: 3/5/2020
  9. S9E09 - Search Parties: The Relentless Hunt For New Customers

    Published: 2/27/2020
  10. S9E08 - The Name Game: Brand Names In Different Countries

    Published: 2/20/2020
  11. S9E06 - Set Jetting: Film Locations As Tourism Marketing

    Published: 2/6/2020
  12. S9E05 - Sound + Vision: Album Covers As Marketing, Part Two

    Published: 1/30/2020
  13. S9E04 - Sound + Vision: Album Covers As Marketing

    Published: 1/23/2020
  14. S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

    Published: 1/16/2020
  15. S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys

    Published: 1/9/2020
  16. S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows

    Published: 1/2/2020
  17. S8E25 - Ask Terry 2019

    Published: 6/20/2019
  18. S8E24 - God Save The Commercial: When Ads Are Banned

    Published: 6/13/2019
  19. S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers

    Published: 6/6/2019
  20. S8E22 - Bookmarks 2019

    Published: 5/30/2019

11 / 20

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.