26 Episodes

  1. 26: How Consumers “Know” Things In Today’s World

    Published: 11/20/2023

  2. 25: Bizarre, Strange and Highly Relatable

    Published: 10/23/2023

  3. 24: How to Unlock Your Strategic Mind

    Published: 10/9/2023

  4. 23: Pain, Sacrifice, and Our New Status Symbols

    Published: 8/28/2023

  5. 22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation

    Published: 5/24/2022

  6. 21: The Secret Language of Cult Brands

    Published: 11/9/2021

  7. 20: Ownership Anxiety, Brand Storytelling, and the Human Condition

    Published: 6/14/2021

  8. 19: Systems In Flux: Birth of the New Spiritual Consumer

    Published: 5/18/2021

  9. 18: Systems In Flux: A Unified Theory of Culture, Branding, and Human Behavior

    Published: 4/28/2021

  10. 17: Systems In Flux: Class, Taste and the Modern Aspiration Economy

    Published: 10/29/2020

  11. 16: Systems In Flux: The Hidden Divergent Forces Shaping The Next Generation of Brands, Consumers, and Capitalism

    Published: 10/27/2020

  12. 15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service

    Published: 8/13/2020

  13. 14: The Radical History of Self-Care & the New World of Wellness Branding

    Published: 7/16/2020

  14. 13: Race, Identity & Power In Our Online/ Offline Spaces

    Published: 7/2/2020

  15. 12: Celebrity Culture, Platform Brands and Parasocial Relationships

    Published: 5/28/2020

  16. 11: Who We Become When We’re Lonely & The Rituals That Will Save Us

    Published: 4/30/2020

  17. 10: The Power of Perception, Permission and Choice in Society and Government

    Published: 4/23/2020

  18. 9: What should brands be doing in the time of COVID-19?

    Published: 4/9/2020

  19. 8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

    Published: 3/19/2020

  20. 7: Cultural Constructs Are The Real Brand Opportunity

    Published: 2/27/2020

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Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it. Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before. We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/