78 Episodes

  1. Cognitive bias marketing harms your business and message

    Published: 3/22/2020
  2. Jim Morey and his Infused Intelligence Alliance

    Published: 2/24/2020
  3. Cannabis business protection through branding and compliance

    Published: 3/25/2019
  4. Certified business coaches and Alex Cora of the Red Sox

    Published: 10/29/2018
  5. Brand Messaging Strategist and branding designer job differences.

    Published: 9/10/2018
  6. How do you trade cryptocurrency hype for blockchain education?

    Published: 5/28/2018
  7. Personal branding communication and being social on social media

    Published: 4/30/2018
  8. Lead generation methods that end up generating negative results.

    Published: 4/9/2018
  9. How will blockchain change the world? The borderless payment system.

    Published: 2/26/2018
  10. Podcast Solicitation Etiquette tips for both hosts and guests.

    Published: 2/19/2018
  11. This book is not a best seller and it does not want to be one.

    Published: 1/22/2018
  12. How do you brand a magazine to work both online and in print?

    Published: 1/15/2018
  13. Keeping track of content. Recycling and reusing for results.

    Published: 1/8/2018
  14. Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

    Published: 12/18/2017
  15. Canva makes branding easier for your online content and posts.

    Published: 12/11/2017
  16. How do you create a brand foundation? Knowem.com is an early step.

    Published: 12/4/2017
  17. How do you promote spirituality with honorable engagement?

    Published: 11/27/2017
  18. Where is your donation going and how much is going to charity?

    Published: 11/20/2017
  19. How do you brand your bar or restaurant everyday cost effectively?

    Published: 11/13/2017
  20. How do you navigate the music industry when you are going blind?

    Published: 11/6/2017

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The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics,  content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *