197 Episodes

  1. How to Add Value-Driven Videos to Your Content Marketing Mix

    Published: 4/25/2024

  2. What We've Learned from the Pilot of Google's Search Generative Experience (SGE)

    Published: 4/18/2024

  3. Strategies Technical Marketers Can Borrow from the B2C Playbook

    Published: 4/12/2024

  4. A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

    Published: 4/4/2024

  5. How EETech is Helping Technical Brands Build Community and Add Self-Service UX

    Published: 3/28/2024

  6. The Power of Developing a Personal Brand in an Industrial Sales Role

    Published: 3/21/2024

  7. Updating your 2024 & 2025 SEO Strategy with Kyle Roof

    Published: 3/14/2024

  8. Why Successful Technical Companies Rely on Content Marketing

    Published: 3/7/2024

  9. Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

    Published: 2/29/2024

  10. The Importance of Online Reputation Management for Industrial Companies

    Published: 2/22/2024

  11. Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

    Published: 2/15/2024

  12. A Quick Recap of the 2024 Industrial Marketing Summit

    Published: 2/9/2024

  13. Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

    Published: 1/25/2024

  14. Building A Strong Personal Brand with Chris Luecke

    Published: 1/18/2024

  15. What Marketing Metrics You Should be Tracking in 2024

    Published: 1/11/2024

  16. How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

    Published: 1/4/2024

  17. 2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

    Published: 12/21/2023

  18. Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

    Published: 12/14/2023

  19. Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions

    Published: 12/7/2023

  20. Become a Better Technical Writer with the Content Writing, Engineered Course

    Published: 11/30/2023

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.