The Mobile User Acquisition Show

271 Episodes

1. 🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊

   Published: 11/10/2023
2. 💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

   Published: 11/2/2023
3. 🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚

   Published: 10/26/2023
4. 🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑

   Published: 10/20/2023
5. 🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡

   Published: 10/12/2023
6. 😶‍🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳

   Published: 10/6/2023
7. 🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱

   Published: 9/29/2023
8. 🚫5 MMM Missteps: and What to Do About Them🤔

   Published: 9/21/2023
9. 📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

   Published: 9/15/2023
10. Maximizing Unity Ads Campaign Performance 🚀

    Published: 9/6/2023
11. 🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮

    Published: 8/31/2023
12. 🔎The 4 elements of an App Store CRO Testing Plan🧪💡

    Published: 8/23/2023
13. 😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

    Published: 8/17/2023
14. 😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱

    Published: 8/9/2023
15. 🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

    Published: 8/4/2023
16. ☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟

    Published: 7/28/2023
17. 🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻

    Published: 7/24/2023
18. 🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

    Published: 7/16/2023
19. 🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

    Published: 7/8/2023
20. 🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

    Published: 6/30/2023