The Mobile User Acquisition Show

271 Episodes

1. 🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹

   Published: 4/8/2022
2. 🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

   Published: 4/1/2022
3. 🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪

   Published: 3/25/2022
4. 📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩

   Published: 3/18/2022
5. 🦹‍♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning A

   Published: 3/8/2022
6. 💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

   Published: 3/4/2022
7. 🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯

   Published: 2/25/2022
8. 💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮

   Published: 2/18/2022
9. 🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱

   Published: 2/11/2022
10. 💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)

    Published: 2/4/2022
11. 🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)

    Published: 1/28/2022
12. 🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

    Published: 1/20/2022
13. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, A

    Published: 12/23/2021
14. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment m

    Published: 12/21/2021
15. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) �

    Published: 12/20/2021
16. 🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯

    Published: 12/9/2021
17. 💰How monetization barriers can improve retention 🏠

    Published: 12/3/2021
18. 4 challenges of MMM based incrementality models and how to mitigate them 🧮

    Published: 11/26/2021
19. 🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

    Published: 11/19/2021
20. 🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶

    Published: 11/12/2021