The Mobile User Acquisition Show

271 Episodes

1. 🕺How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey👹

   Published: 11/5/2021
2. 🏋🏼‍♀️How to find the balance between monetization and retention - a mini-case study☯️

   Published: 10/28/2021
3. 🔨How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point📝

   Published: 10/21/2021
4. Why your LTV might differ from your analyst’s LTV

   Published: 10/15/2021
5. The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin

   Published: 10/7/2021
6. ⚖️App Store Optimization is not a strategy for scaling growth💰

   Published: 10/1/2021
7. 🧰 How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ⚒

   Published: 9/25/2021
8. 💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

   Published: 9/17/2021
9. 🎨 How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks 🎚️

   Published: 9/8/2021
10. 🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

    Published: 9/3/2021
11. 🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

    Published: 8/27/2021
12. 🔍 How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant 🎭

    Published: 8/20/2021
13. 🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

    Published: 8/13/2021
14. 🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

    Published: 8/5/2021
15. 📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

    Published: 7/29/2021
16. 🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

    Published: 7/22/2021
17. ⭐ iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ⚽

    Published: 7/15/2021
18. 👩‍🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨

    Published: 7/8/2021
19. 🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

    Published: 7/7/2021
20. 👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

    Published: 6/29/2021