B2B Marketing with Dave Gerhardt

242 Episodes

1. #120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

   Published: 2/26/2024
2. #119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

   Published: 2/22/2024
3. #118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at H

   Published: 2/19/2024
4. #117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)

   Published: 2/12/2024
5. Exit Five Anthem feat. Ding Zheng, Jeff Porter

   Published: 2/8/2024
6. #116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

   Published: 2/4/2024
7. #115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

   Published: 1/29/2024
8. #114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

   Published: 1/23/2024
9. #113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

   Published: 1/19/2024
10. #112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

    Published: 1/16/2024
11. #111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

    Published: 1/8/2024
12. #110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

    Published: 1/3/2024
13. #109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

    Published: 12/26/2023
14. #108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

    Published: 12/19/2023
15. #107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

    Published: 12/15/2023
16. #106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

    Published: 12/8/2023
17. #105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

    Published: 12/5/2023
18. #104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

    Published: 11/28/2023
19. #103: B2B Marketing at Strava with Jonny Ross

    Published: 11/17/2023
20. #102: Partner Marketing at Zapier (with Miranda Babbitt)

    Published: 11/11/2023