The Influencer Marketing Lab

A podcast by Scott Guthrie

Categories:

Business

56 Episodes

  1. Beckii Flint of Pepper Studio talks hate followers

    Published: 7/29/2021

  2. Chris Stokel-Walker discusses his new book: TikTok Boom

    Published: 7/22/2021

  3. Philip Brown talks Offset: Formula E's new creator collective

    Published: 6/17/2021

  4. Yusuf Özdalga of QED Investors explains how to fund the creator economy

    Published: 6/9/2021

  5. Kara Peach talks Genfluencer and social responsibility

    Published: 5/27/2021

  6. Gymshark's Calum Watson talks about building a 100-year brand

    Published: 5/19/2021

  7. Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy

    Published: 5/12/2021

  8. Becky Owen Facebook's head of branded content talks social commerce

    Published: 5/5/2021

  9. Exploring Gifta: the brand-to-influencer gifting logistics company

    Published: 4/22/2021

  10. Charlotte Williams talks influencer pricing

    Published: 4/8/2021

  11. Tom Augenthaler talks B2B influencer marketing

    Published: 3/31/2021

  12. From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

    Published: 3/24/2021

  13. Talking TikTok music with Emma Harman President of Whalar, EMEA

    Published: 3/2/2021

  14. Profile of Happy Yolk, & the Egg that cracked Instagram

    Published: 2/24/2021

  15. Profile of Dominic Smales & the future of social talent

    Published: 2/16/2021

  16. Profile of Max Osborne, co-founder of ThisThat

    Published: 2/10/2021

  17. Profile of Brendan Gahan, Partner at Mekanism

    Published: 2/3/2021

  18. Reality TV stars versus social media influencers

    Published: 1/27/2021

  19. Profile of Rahul Titus, head of influence, Ogilvy

    Published: 1/20/2021

  20. Profile of Cody Eastmond, senior director at Science Magic Inc.

    Published: 12/17/2020

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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.