The Local Marketing Trends Podcast

138 Episodes

1. First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

   Published: 4/1/2024
2. Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

   Published: 3/18/2024
3. Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

   Published: 2/20/2024
4. Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

   Published: 2/12/2024
5. Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

   Published: 2/5/2024
6. Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

   Published: 1/22/2024
7. Picking on Prognosticators: 2024 Predictions Worth Dissin'

   Published: 1/8/2024
8. We Come Bearing Gifts: Another Windfall for Local Media on the Horizon

   Published: 12/26/2023
9. News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'

   Published: 12/11/2023
10. What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

    Published: 11/27/2023
11. As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

    Published: 11/13/2023
12. Wondering About the Profitability of Digital Sales

    Published: 10/30/2023
13. Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google

    Published: 10/23/2023
14. Why 2024 is Likely to Be a Windfall Year for OTT Sales

    Published: 10/2/2023
15. Is Traditional Media Really Poised for a 'Comeback' in 2024?

    Published: 9/18/2023
16. Uh-Oh. The Deer Have the Guns

    Published: 9/4/2023
17. Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead

    Published: 8/21/2023
18. Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In

    Published: 8/7/2023
19. Looking Back on 99 Episodes, Looking Forward to Clones Taking Over

    Published: 7/24/2023
20. Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'

    Published: 7/10/2023