The Local Marketing Trends Podcast

129 Episodes

1. What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

   Published: 11/27/2023
2. As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

   Published: 11/13/2023
3. Wondering About the Profitability of Digital Sales

   Published: 10/30/2023
4. Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google

   Published: 10/23/2023
5. Why 2024 is Likely to Be a Windfall Year for OTT Sales

   Published: 10/2/2023
6. Is Traditional Media Really Poised for a 'Comeback' in 2024?

   Published: 9/18/2023
7. Uh-Oh. The Deer Have the Guns

   Published: 9/4/2023
8. Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead

   Published: 8/21/2023
9. Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In

   Published: 8/7/2023
10. Looking Back on 99 Episodes, Looking Forward to Clones Taking Over

    Published: 7/24/2023
11. Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'

    Published: 7/10/2023
12. Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy

    Published: 6/19/2023
13. Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising

    Published: 6/5/2023
14. Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success

    Published: 5/8/2023
15. Episode 95: The Biggest Content Opportunity of All

    Published: 4/24/2023
16. Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting

    Published: 4/10/2023
17. Episode 93: Saga Suddenly Gets Serious About Digital

    Published: 3/27/2023
18. Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase

    Published: 3/13/2023
19. Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

    Published: 2/27/2023
20. Episode 90: Publishers Could Find a Fortune in Losing Cookies

    Published: 2/13/2023