The Local Marketing Trends Podcast

132 Episodes

1. Why Dozens of Buyers Have Been Snapping Up Newspapers

   Published: 10/28/2024
2. Local Content Goldmine Starts to Deliver (Even for Radio!)

   Published: 10/14/2024
3. Hyperlocal Site's 100-Year Plan: Help Local Businesses

   Published: 9/30/2024
4. Riegsecker Sees Local Media at an Inflection Point

   Published: 9/9/2024
5. Finally, Local Podcasting Might Be Catching On

   Published: 8/26/2024
6. Are Digital Marketing Services Worth Selling?

   Published: 8/12/2024
7. This Iconoclast Doesn't Mince Words on Today's Mass Media

   Published: 7/29/2024
8. Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

   Published: 7/15/2024
9. The Forgotten Goldmine in Email

   Published: 6/24/2024
10. Radio's New Leader Brings An Attitude To the Job

    Published: 6/10/2024
11. Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

    Published: 5/28/2024
12. TEGNA Finds a Set of AI Geniuses

    Published: 5/13/2024
13. How Young Adults Search Online for 'Local' Information Might Surprise You

    Published: 4/29/2024
14. It's the Email, Stupid

    Published: 4/16/2024
15. First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

    Published: 4/1/2024
16. Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

    Published: 3/18/2024
17. Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

    Published: 2/20/2024
18. Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

    Published: 2/12/2024
19. Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

    Published: 2/5/2024
20. Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

    Published: 1/22/2024