The Local Marketing Trends Podcast

129 Episodes

1. Riegsecker Sees Local Media at an Inflection Point

   Published: 9/9/2024
2. Finally, Local Podcasting Might Be Catching On

   Published: 8/26/2024
3. Are Digital Marketing Services Worth Selling?

   Published: 8/12/2024
4. This Iconoclast Doesn't Mince Words on Today's Mass Media

   Published: 7/29/2024
5. Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

   Published: 7/15/2024
6. The Forgotten Goldmine in Email

   Published: 6/24/2024
7. Radio's New Leader Brings An Attitude To the Job

   Published: 6/10/2024
8. Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

   Published: 5/28/2024
9. TEGNA Finds a Set of AI Geniuses

   Published: 5/13/2024
10. How Young Adults Search Online for 'Local' Information Might Surprise You

    Published: 4/29/2024
11. It's the Email, Stupid

    Published: 4/16/2024
12. First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

    Published: 4/1/2024
13. Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

    Published: 3/18/2024
14. Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

    Published: 2/20/2024
15. Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

    Published: 2/12/2024
16. Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

    Published: 2/5/2024
17. Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

    Published: 1/22/2024
18. Picking on Prognosticators: 2024 Predictions Worth Dissin'

    Published: 1/8/2024
19. We Come Bearing Gifts: Another Windfall for Local Media on the Horizon

    Published: 12/26/2023
20. News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'

    Published: 12/11/2023