The Local Marketing Trends Podcast

A podcast by Gordon Borrell - Mondays

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135 Episodes

  1. Episode 95: The Biggest Content Opportunity of All

    Published: 4/24/2023
  2. Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting

    Published: 4/10/2023
  3. Episode 93: Saga Suddenly Gets Serious About Digital

    Published: 3/27/2023
  4. Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase

    Published: 3/13/2023
  5. Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

    Published: 2/27/2023
  6. Episode 90: Publishers Could Find a Fortune in Losing Cookies

    Published: 2/13/2023
  7. Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word

    Published: 1/31/2023
  8. Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did

    Published: 1/17/2023
  9. Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?

    Published: 1/3/2023
  10. Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus

    Published: 12/5/2022
  11. Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023

    Published: 11/22/2022
  12. Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT

    Published: 11/7/2022
  13. Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back

    Published: 10/24/2022
  14. Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche

    Published: 10/10/2022
  15. Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media

    Published: 9/26/2022
  16. Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years

    Published: 9/12/2022
  17. Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032

    Published: 8/29/2022
  18. Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights

    Published: 8/15/2022
  19. Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV

    Published: 8/1/2022
  20. Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?

    Published: 7/18/2022

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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.