The Local Marketing Trends Podcast
A podcast by Gordon Borrell - Mondays
Categories:
129 Episodes
-
Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
Published: 1/31/2023 -
Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
Published: 1/17/2023 -
Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
Published: 1/3/2023 -
Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
Published: 12/5/2022 -
Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
Published: 11/22/2022 -
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
Published: 11/7/2022 -
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Published: 10/24/2022 -
Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
Published: 10/10/2022 -
Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
Published: 9/26/2022 -
Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
Published: 9/12/2022 -
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
Published: 8/29/2022 -
Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
Published: 8/15/2022 -
Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
Published: 8/1/2022 -
Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
Published: 7/18/2022 -
Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
Published: 7/4/2022 -
Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
Published: 6/20/2022 -
Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
Published: 6/6/2022 -
Episode 72: The Secret to Radio's Immortality
Published: 5/16/2022 -
Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?
Published: 5/2/2022 -
Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
Published: 4/18/2022
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.