The Local Marketing Trends Podcast

135 Episodes

1. Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?

   Published: 7/4/2022
2. Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032

   Published: 6/20/2022
3. Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032

   Published: 6/6/2022
4. Episode 72: The Secret to Radio's Immortality

   Published: 5/16/2022
5. Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?

   Published: 5/2/2022
6. Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)

   Published: 4/18/2022
7. Episode 69: How Smart Are You About Advertising?

   Published: 4/4/2022
8. Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing

   Published: 3/21/2022
9. Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)

   Published: 3/7/2022
10. Episode 66: The Other Side of 'The Great Resignation'

    Published: 2/7/2022
11. Episode 65: Graham's Incoming CEO Weighs in on Becoming a 'Digital First' TV Group

    Published: 1/24/2022
12. Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.

    Published: 1/10/2022
13. Episode 63: Servant Selling Breeds Success

    Published: 12/27/2021
14. Episode 62: 'Tis the Season to Make Predictions

    Published: 12/14/2021
15. Episode 61: Underdog DuJuan McCoy May Be Building the TV Station of the Future

    Published: 11/30/2021
16. Episode 60: Beware! Here Come Those 20-Something Marketers

    Published: 11/16/2021
17. Episode 59: Auto Advertising Gets Wonky

    Published: 11/1/2021
18. Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps

    Published: 10/18/2021
19. Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?

    Published: 10/4/2021
20. Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion

    Published: 9/20/2021