Champagne Strategy

A podcast by Hybrency

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95 Episodes

  1. Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3

    Published: 8/8/2024
  2. Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2

    Published: 7/21/2024
  3. Keaton Garnet - Digital Marketing Apocalypse - Part 1

    Published: 7/17/2024
  4. Mike Taylor - A crash course in AI - S5 Ep7

    Published: 6/17/2024
  5. Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6

    Published: 5/19/2024
  6. Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

    Published: 4/7/2024
  7. John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast

    Published: 3/31/2024
  8. John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast

    Published: 3/4/2024
  9. Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2

    Published: 2/5/2024
  10. Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1

    Published: 1/30/2024
  11. Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed

    Published: 12/20/2023
  12. Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22

    Published: 12/6/2023
  13. Part 5.1 - Thinking Different about Think Different - S4 Ep21

    Published: 11/30/2023
  14. Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20

    Published: 11/14/2023
  15. Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16

    Published: 10/26/2023
  16. Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19

    Published: 10/25/2023
  17. Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18

    Published: 10/21/2023
  18. Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17

    Published: 10/20/2023
  19. Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15

    Published: 10/4/2023
  20. Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14

    Published: 9/26/2023

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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play