143 Episodes

  1. Architecture Design Marketing: Don’t stay in your lane (episode #83)

    Published: 1/15/2024

  2. Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)

    Published: 1/8/2024

  3. Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)

    Published: 1/2/2024

  4. Career Management: Focus on your left foot (podcast episode #80)

    Published: 12/13/2023

  5. Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)

    Published: 12/4/2023

  6. Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)

    Published: 11/20/2023

  7. Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)

    Published: 11/13/2023

  8. Experiential Marketing: If you build it, they will come (episode #76)

    Published: 11/6/2023

  9. Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)

    Published: 10/25/2023

  10. Marketing Leadership: Embracing questions and overcoming pretense (episode #74)

    Published: 10/16/2023

  11. Personal Development in Career: Step out of your comfort zone (episode #73)

    Published: 10/9/2023

  12. Leadership Development: Network every day (episode #72)

    Published: 10/2/2023

  13. Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)

    Published: 9/18/2023

  14. SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)

    Published: 9/12/2023

  15. Leadership Transformation: Come in quietly (episode #69)

    Published: 9/5/2023

  16. Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)

    Published: 8/24/2023

  17. Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far

    Published: 8/16/2023

  18. AIOps Marketing: Make yourself uncomfortable (episode #66)

    Published: 8/7/2023

  19. Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)

    Published: 7/24/2023

  20. Marketing: High growth can be excruciating (episode #64)

    Published: 7/17/2023

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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).