143 Episodes

  1. Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)

    Published: 6/28/2023

  2. Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)

    Published: 6/12/2023

  3. Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)

    Published: 6/1/2023

  4. Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)

    Published: 5/22/2023

  5. Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)

    Published: 5/15/2023

  6. Marketing Operations: Process is the foundation for success (episode #58)

    Published: 5/8/2023

  7. Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)

    Published: 5/1/2023

  8. B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)

    Published: 4/19/2023

  9. Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)

    Published: 4/12/2023

  10. Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)

    Published: 4/5/2023

  11. Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)

    Published: 3/27/2023

  12. Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)

    Published: 3/20/2023

  13. Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)

    Published: 3/13/2023

  14. Fintech Marketing: Creativity and technology is a killer combo (episode #50)

    Published: 3/6/2023

  15. PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)

    Published: 2/22/2023

  16. Marketing and Brand: Embrace healthy friction (episode #48)

    Published: 2/15/2023

  17. Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)

    Published: 2/8/2023

  18. Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)

    Published: 2/1/2023

  19. Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)

    Published: 1/23/2023

  20. Corporate Marketing: Feedback is respect (episode #44)

    Published: 1/11/2023

5 / 8

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).