252 Episodes

  1. Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble

    Published: 9/13/2023

  2. Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital

    Published: 9/6/2023

  3. Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow

    Published: 8/30/2023

  4. Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone

    Published: 8/23/2023

  5. Digital Advertising: Boost Sales with Pinterest Ads with Helen Johnson, Remix Marketing

    Published: 8/16/2023

  6. Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf

    Published: 8/9/2023

  7. Digital Advertising: TikTok ads overview with Ben Muir from Unsociable

    Published: 8/2/2023

  8. Community: The Do's and Don'ts of Community Building with Lottie Unwin

    Published: 7/26/2023

  9. Community: Just using your Email Marketing to build Community with Katie Skelton

    Published: 7/19/2023

  10. Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

    Published: 7/12/2023

  11. Community: Exponential Growth from Word-of-Mouth with Victoria Murden

    Published: 7/5/2023

  12. Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

    Published: 6/28/2023

  13. Facebook Ads: How to Grow Your Mailing List with Laura Hanlon

    Published: 6/21/2023

  14. Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox

    Published: 6/14/2023

  15. Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni

    Published: 6/7/2023

  16. Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter

    Published: 5/31/2023

  17. Offline: Your Product Sample Strategy with Natalie Betts

    Published: 5/24/2023

  18. Offline: Product Packaging as Marketing Tool with Lindsay Quan

    Published: 5/17/2023

  19. Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins

    Published: 5/10/2023

  20. Offline: Programmatic Direct Mail with Dan Dunn, PaperPlanes

    Published: 5/3/2023

5 / 13

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/