Making the Brand | Marketing with a Pop Culture Twist

111 Episodes

1. #84: Uncovering the Art of Storytelling in American Idol Auditions

   Published: 3/22/2023
2. #83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling

   Published: 3/15/2023
3. #82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls

   Published: 3/8/2023
4. MTB News: Chris Rock, Creed III, and the Power of Perfect Timing

   Published: 3/6/2023
5. #81 - Kelsea Ballerini's Divorce Album Parallels the Genius Songwriting Behind "All Too Well"

   Published: 3/1/2023
6. MTB News: Selena Gomez Quits TikTok, Ryan Reynolds new boy band project, Crises at the Oscars, and More

   Published: 2/27/2023
7. #80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa

   Published: 2/22/2023
8. MTB News: Kelsea Ballerini's Divorce Album, Selena Gomez Trolls, BookTok, Ted Lasso, & More

   Published: 2/20/2023
9. #79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton

   Published: 2/15/2023
10. MTB News: The Best & Worst of Super Bowl Ads + RIHANNA

    Published: 2/13/2023
11. #78 - The Data Behind Dating ❤️‍🔥 w/ Michael Kaye of OkCupid

    Published: 2/8/2023
12. MTB News: Beyoncé! Tom Brady, the Pamela Anderson Documentary, & the Deinfluencing Trend Taking Over TikTok

    Published: 2/6/2023
13. #77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL

    Published: 2/1/2023
14. MTB News: SKIMS x White Lotus, TikTok's Heating Button, and drama on the Empire State Building's Twitter Account

    Published: 1/30/2023
15. #76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community

    Published: 1/11/2023
16. #75 - Equinox's NYE Backlash and the Future of Fitness

    Published: 12/28/2022
17. #74 - Taylor Swift's Genius Writing Categories & Easier Content Creation

    Published: 12/21/2022
18. #73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox

    Published: 12/14/2022
19. #72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak

    Published: 12/7/2022
20. #71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski

    Published: 11/30/2022