The Local Marketing Trends Podcast

135 Episodes

1. Episode 55: The Most Profitable Digital Services (And How to Price Them)

   Published: 9/6/2021
2. Episode 54: Newspapers Step Up Their Transformation Game

   Published: 8/23/2021
3. Episode 53: Radio's Digital Mojo

   Published: 8/9/2021
4. Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!

   Published: 7/26/2021
5. Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

   Published: 7/12/2021
6. Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?

   Published: 6/21/2021
7. EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work

   Published: 6/7/2021
8. Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?

   Published: 5/24/2021
9. Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity

   Published: 5/10/2021
10. Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company

    Published: 4/26/2021
11. EPISODE 45: Are Digital Services Worth the Trouble?

    Published: 4/12/2021
12. Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales

    Published: 3/29/2021
13. Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists

    Published: 3/15/2021
14. Episode 42: Why Streaming Video Is So Hot for Local Businesses

    Published: 3/1/2021
15. EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis

    Published: 2/15/2021
16. EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton

    Published: 2/1/2021
17. Episode 39: Local Media's Big Pivot

    Published: 1/18/2021
18. Episode 38: Whither Local TV?

    Published: 1/4/2021
19. Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year

    Published: 12/21/2020
20. Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post

    Published: 12/7/2020