The Local Marketing Trends Podcast

129 Episodes

1. EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work

   Published: 6/7/2021
2. Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?

   Published: 5/24/2021
3. Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity

   Published: 5/10/2021
4. Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company

   Published: 4/26/2021
5. EPISODE 45: Are Digital Services Worth the Trouble?

   Published: 4/12/2021
6. Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales

   Published: 3/29/2021
7. Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists

   Published: 3/15/2021
8. Episode 42: Why Streaming Video Is So Hot for Local Businesses

   Published: 3/1/2021
9. EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis

   Published: 2/15/2021
10. EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton

    Published: 2/1/2021
11. Episode 39: Local Media's Big Pivot

    Published: 1/18/2021
12. Episode 38: Whither Local TV?

    Published: 1/4/2021
13. Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year

    Published: 12/21/2020
14. Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post

    Published: 12/7/2020
15. Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers

    Published: 11/23/2020
16. Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak

    Published: 11/9/2020
17. Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

    Published: 10/26/2020
18. Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media

    Published: 10/12/2020
19. Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims

    Published: 9/28/2020
20. Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries

    Published: 9/14/2020