138 Episodes

  1. Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps

    Published: 10/18/2021

  2. Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?

    Published: 10/4/2021

  3. Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion

    Published: 9/20/2021

  4. Episode 55: The Most Profitable Digital Services (And How to Price Them)

    Published: 9/6/2021

  5. Episode 54: Newspapers Step Up Their Transformation Game

    Published: 8/23/2021

  6. Episode 53: Radio's Digital Mojo

    Published: 8/9/2021

  7. Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!

    Published: 7/26/2021

  8. Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

    Published: 7/12/2021

  9. Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?

    Published: 6/21/2021

  10. EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work

    Published: 6/7/2021

  11. Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?

    Published: 5/24/2021

  12. Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity

    Published: 5/10/2021

  13. Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company

    Published: 4/26/2021

  14. EPISODE 45: Are Digital Services Worth the Trouble?

    Published: 4/12/2021

  15. Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales

    Published: 3/29/2021

  16. Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists

    Published: 3/15/2021

  17. Episode 42: Why Streaming Video Is So Hot for Local Businesses

    Published: 3/1/2021

  18. EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis

    Published: 2/15/2021

  19. EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton

    Published: 2/1/2021

  20. Episode 39: Local Media's Big Pivot

    Published: 1/18/2021

5 / 7

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.