Scratch: CMO Interviews

A podcast by Rival - Wednesdays

Wednesdays

Categories:

Business

82 Episodes

  1. How Fever-Tree Became the Leader of the $9.5Bn Premium Mixers Category

    Published: 6/12/2024

  2. The Truth Behind the World’s Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr

    Published: 5/29/2024

  3. Creating Series-E Impact with a Pre-seed Budget with the CMO of Tomorrow.io

    Published: 5/15/2024

  4. The $100Bn Secret for Marketing Chinese Brands with the Ex-CMO of Huawei & Didi

    Published: 5/1/2024

  5. CMO of USA Pickleball on marketing the fastest-growing sport in a $65Bn category

    Published: 4/17/2024

  6. Cracking the $45Bn Sports Nutrition Market with the CMO of Podium

    Published: 4/3/2024

  7. Blending Brand & Performance in DTC with Bryant Garvin of Ozlo Sleep, Purple Mattress

    Published: 3/20/2024

  8. How to Use AI to Disrupt the $50Bn Perfume Category with Noteworthy Scents

    Published: 3/6/2024

  9. How Who Gives A Crap Disrupted The $31bn Toilet Paper Industry

    Published: 2/21/2024

  10. Fuelling the Future: Unleashing the New Age of NASCAR Fandom

    Published: 2/7/2024

  11. Calendly’s CMO - Marketing a $3 Billion SAAS product like a Pro

    Published: 1/24/2024

  12. David vs Goliath - DuckDuckGo’s Marketing Strategies to Take on Google

    Published: 1/10/2024

  13. The 10 Biggest Marketing Lessons From 100+ Leading CMOs | Scratch by Rival

    Published: 12/13/2023

  14. 1BN Views and Counting: WorldChaseTag’s Marketing Playbook for Disrupting the Sports World

    Published: 12/6/2023

  15. Building One of the Fastest-Growing Challenger Brands in Personal Care with HereWeFlo

    Published: 11/22/2023

  16. How Gymbox Delivers Massive Campaigns With Minimal Budgets

    Published: 11/8/2023

  17. How Yonder Is Building a Challenger Credit Card to Crush AMEX

    Published: 10/25/2023

  18. How Beavertown’s Creative Marketing Disrupted the Beer Market in the UK

    Published: 10/11/2023

  19. How Inclusive Marketing is Driving HiBob’s $2.5B Valuation in HR tech

    Published: 10/4/2023

  20. Google's Ad Scam & What it Means for Marketers | Scratch Special with Dr. Augustine Fou

    Published: 9/20/2023

1 / 5

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.