143 Episodes

  1. Growth Marketing: Attribution is a myth, but you need it (episode #43)

    Published: 1/4/2023

  2. SaaS Marketing: Always bring the customer story forward (episode #42)

    Published: 12/14/2022

  3. Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)

    Published: 12/7/2022

  4. B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)

    Published: 11/30/2022

  5. Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)

    Published: 11/16/2022

  6. Product Management & Marketing: Surround yourself with the right people (episode #38)

    Published: 11/9/2022

  7. Growth Marketing: Give a choice of "yes" or “yes” (episode #37)

    Published: 11/2/2022

  8. Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

    Published: 10/24/2022

  9. Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)

    Published: 10/17/2022

  10. Marketing: Sometimes you have to throw the business model out (episode #34)

    Published: 10/10/2022

  11. Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)

    Published: 10/3/2022

  12. Customer Experience: Take risks, fail early, and learn fast (episode #32)

    Published: 9/21/2022

  13. Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)

    Published: 9/12/2022

  14. Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)

    Published: 9/2/2022

  15. Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)

    Published: 8/24/2022

  16. Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)

    Published: 8/17/2022

  17. Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)

    Published: 8/10/2022

  18. NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)

    Published: 8/3/2022

  19. Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)

    Published: 7/25/2022

  20. Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)

    Published: 7/11/2022

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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).